Innosight Institute is a non-profit think tank whose mission is to apply co-founder Clayton Christensen’s theories of disruptive innovation to develop and promote solutions to the most vexing problems in the social sector.

Sounds interesting! Indeed, in my first look browse through their blog feed a post already leapt out at me as potentially useful – Innovating for Weight Loss? Focus on the Jobs …

In most fields of life there are well proven tracks towards success -  where most people fail is in what is called in the research world “compliance”. We get given weight loss or exercise programs, or perhaps a study program or business system, and there’s plenty of evidence to suggest that if we just followed the program we’d get the results. But we don’t do we? One of my favourite authors, John Maxwell, often quotes a friend of his by the name of Dick Biggs -

The greatest gap is between knowing and doing

As it happens I’m working on a new project to help folk (including myself!) maintain “compliance” with a healthy, active lifestyle. This idea of using SMS texting for food diaries (and perhaps other issues) is something I think we might look into down the track. Now I just need to work out how to make me compliant with what I should be doing!