david.steadson.com » marketing http://david.steadson.com a blog Fri, 01 Jan 2010 12:06:42 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Just because it goes viral does not mean it was a good idea! http://david.steadson.com/2009/09/16/just-because-it-goes-viral-does-not-mean-it-was-a-good-idea/ http://david.steadson.com/2009/09/16/just-because-it-goes-viral-does-not-mean-it-was-a-good-idea/#comments Wed, 16 Sep 2009 15:42:02 +0000 david http://david.steadson.com/?p=145 Below is a video made for the Danish Tourism authority. The woman is an actress. The baby is not hers. It was a viral marketing stunt. It was highly successful in attracting attention, but is this really the image Denmark wants to project? And what kind of tourist are they wanting to attract? The BBC reports the “official” version of the ad has now been pulled, but it’s still available of course, as you can see below.

]]> http://david.steadson.com/2009/09/16/just-because-it-goes-viral-does-not-mean-it-was-a-good-idea/feed/ 1 Science meets social networking http://david.steadson.com/2009/02/02/science-meets-social-networking/ http://david.steadson.com/2009/02/02/science-meets-social-networking/#comments Mon, 02 Feb 2009 12:07:03 +0000 david http://david.steadson.com/?p=87 Social networking has really increased the interest in the power of Word of Mouth (WOM) marketing and it’s starting to get the attention of some real smart people. I came across a blog, Science for SEO a couple of weeks ago by a PhD student studying search engine optimization techniques. On Friday she posted a review of a paper in the related WOM area. Her review of Heat Diffusion for Social Networking is a nice summary of highly technical paper by some mathematicians out of Hong Kong. You can get the original paper here.

The work has some interesting implications, and applications, for the world of marketing and particular network marketing pioneered by companies such as Amway. It’s going to take a little while to grasp it properly, I’ll keep studying it!

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