Archive for the ‘marketing’ Category

Just because it goes viral does not mean it was a good idea!

Below is a video made for the Danish Tourism authority. The woman is an actress. The baby is not hers. It was a viral marketing stunt. It was highly successful in attracting attention, but is this really the image Denmark wants to project? And what kind of tourist are they wanting to attract? The BBC […]

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Science meets social networking

Social networking has really increased the interest in the power of Word of Mouth (WOM) marketing and it’s starting to get the attention of some real smart people. I came across a blog, Science for SEO a couple of weeks ago by a PhD student studying search engine optimization techniques. On Friday she posted a […]

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