Just because it goes viral does not mean it was a good idea!
Filed in marketing on Sep.16, 2009
Below is a video made for the Danish Tourism authority. The woman is an actress. The baby is not hers. It was a viral marketing stunt. It was highly successful in attracting attention, but is this really the image Denmark wants to project? And what kind of tourist are they wanting to attract? The BBC reports the “official” version of the ad has now been pulled, but it’s still available of course, as you can see below.



September 17th, 2009 at 06:29
Ummm…I’m…What the…
How would anyone think that this concept would be a good one to promote tourism?
Baffling…
And yes, “viral” is not always a good thing. Particularly with viruses–and really bad ideas. =P